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Bryan County Magazine

Mastering the Art of Solo Networking: A Woman's Guide to Working the Room with Confidence

Mar 05, 2025 01:00PM ● By Jan Southern

Walking into a networking event alone can feel like stepping onto a stage without a script. But here's the truth: some of the most valuable business connections often begin with that brave first solo entrance. Let's transform those butterfly moments into opportunities for growth and success.

Start Before You Start
Review the attendee list if available, and set a realistic goal, such as meeting three new people rather than working the entire room.

The Power of the Soft Entry
Instead of diving straight into the crowded center, take a moment at the registration desk or refreshment area to observe the room's dynamics. Look for other solo attendees or small groups with open body language – these are your ideal first connections.

The Art of the Approach
Spot someone standing alone? They're probably just as eager for conversation as you are. Start with a warm smile and a simple opener like, "Have you been to one of these events before?" or "What brought you here today?" Remember, being genuinely interested in others is more important than trying to be interesting.

Your 30-Second Story 
Prepare your introduction but keep it conversational. Instead of rattling off your title, share a brief story about what you love about your work. For example, "I help local businesses tell their stories through digital marketing. Just last week, one of my clients..." This approach invites dialogue rather than delivering a monologue.

Navigate Like a Pro 
Create a natural flow through the room by spending about 7-10 minutes with each person or group. When it's time to move on, be honest and polite: "It's been wonderful learning about your business. I should probably circulate a bit more, but I'd love to connect on LinkedIn."

The Follow-Up Factor
The real value of networking happens after the event. Within 24 hours, connect with your new contacts either on social media or via email, with a personalized note referencing your conversation. Consider suggesting a coffee meeting with those you particularly clicked with.

Remember, you're not alone in feeling uncertain – many successful businesswomen started exactly where you are. Every person in the room was once a first-time networker too. Bryan County has many networking opportunities. We hope to see you at one very soon.

Pro Tip
The Bryan County Chamber of Commerce is kicking of a women’s series of events. This is a great time to get involved and practice those networking skills.

By approaching networking with authenticity and preparation, you'll find that working a room becomes less about performance and more about making genuine connections that can enhance both your professional journey and our local business community.